Keeping them engaged shouldn’t be hard, since by its very nature – the collectability of its charms – Pandora has inbuilt customer loyalty. Priority primary is to protect the positive aspects made in 2021 and use that momentum to energy more progress. “With over 50% progress under our belt now, we want to defend that and proceed so that 2022, 2023 and 2024 will be our best years as nicely,” he shares. It is assuming the U.S. jewelry market will decline between 10% and 20% due to its unexpectedly robust post-pandemic restoration. In addition, other macroeconomic and geopolitical components – none specifically mentioned, but simply look to Ukraine – weigh on the side of warning.
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