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How sea swimming helped restaurateur make the plunge into the world of fashion

Surf’s up for Frances Fogarty who after a career in hospitality is now making a big splash in the world of sea swimming appareil.

he ubiquitous ‘dryrobes’ – and the high street’s response to the popularity of changing robes was one of the retail phenomena to emerge during the pandemic as people discovered the outlet of sea swimming.

Frances Fogarty has taken the plunge in every sense of the word.

After selling her ‘LilyMais’ restaurant and family home near Cashel, Co Tipperary, she re-located to west Kerry with her husband, Feargal O Cinneide and it was while swimming in Ballydavid that Frances got the idea of ​​making circular and sustainable swim robes from re-purposed towels.

“I put the word out to friends and the towels were donated from every hot press in the country which I then cut up and dyed in my studio in the garden,” said Frances.


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