While you may call some men lads or boys, it takes a certain type to earn the moniker of ‘bloke’.
The colloquial term doesn’t have an exact definition, but it conjures images of a man’s man; the type who loves football, spends his time at the pub, and eschews metrosexuality.
While blokey behavior has been associated with misogyny and hooliganism over the years, a new generation of fashion-forward males are endeavoring to bring the aesthetic back to the fore.
Blokecore is a style that’s become popular recently with Gen Z and Millennial TikTokers, mirroring the womenswear trend cycle with a distinctive 90s/00s feel.
However, where women’s fashion has focused on statement grunge-inspired pieces and standout rave gear, blokecore is all about looking as average as possible.
The aesthetic is set to be big this year, with inspiration coming from Britpop icons like Damon Albarn and Noel Gallagher, as well as middle-aged geezers who haven’t bought new clothes since before Gazza retired.